Times Television to Launch New Channel ‘MOVIES NOW’ on December 19

NEW DELHI: For all English Movie Viewers, another delightful offering from broadcaster Times Television Network (TTN) is on the cards, according to which they can now have a theatre like movie watching experience in the comfort of their home!! TTN on Friday announced to launch a new English movie channel, ‘Movies Now’ in India. The channel will hit the TV screens from December 19, 2010.

The new high-definition (HD) channel will deliver an ultimate audio-video experience to its viewers for the first time in India. First of its kind, Movies Now, will deliver clearer, crisper picture quality, superlative sound quality and a wider viewing experience to Indian audiences.

Speaking at the launch of the channel Sunil Lulla, Managing Director & Chief Executive Officer, Times Television Network, said “TIMES TELEVISION NETWORK is proud to announce the launch of another contemporary brand – MOVIES NOW. It complements the urban focus of the network, where it has met with great success via TIMES NOW, ET NOW and zoOm. MOVIES NOW challenge the status quo of the category to ensure the audience the best of entertainment.”

Movies Now

“We have aligned the channel to be in sync with viewer preferences to consume Hollywood movies on Indian Television. We strongly recognize that Television movie consumption is significantly different from Theatrical movie consumption! Thereby, with exhaustive quantitative & qualitative research & analysis, we have put together a very well thought through Movies Library & FPC to resonate Indian viewer preferences,” Movies Now Channel Head Ajay Trigunayat said.

Movies Now, is a perfect channel for all those Indian viewers who love to watch many Popular Hollywood Blockbuster titles again & again, including Rocky 1-6, Pink Panther 1&2, I Robot, Night at the Museum, Never Back Down, True Lies, Titanic, 36th Chamber of the Shaolin etc.

With an objective to mesmerize Indian viewers, the new channel will offer High Definition (HD) with Stunning Pictures in 1080i & Awesome 5.1 Surround Sound, wide aspect ratio of 16:9 and lot more.

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